Black Friday is coming after Thanksgiving Day (the fourth Thursday of November) in the United States of America. Early 2000s, most retailers open very early and more recently during overnight hours and offer promotional sales. Black Friday is not an official holiday but California state of America and some other states notice ‘The Day after Thanksgiving’ as a holiday for state government employees and schools have both Thanksgiving and coming after Friday off, which along with the following regular weekend, makes it a four day weekend, as a result of that increasing the number of potential retailers. It has routinely been the busiest shopping day of the year since 2005, although news reports, which at that time were inaccurate, have explained it as the busiest shopping day of the year for a longer period of time. Similar situation resurface year upon year at this time, shortage of stock, and creating a state of positive information.
In 2014, the volume of spending on Black Friday fell for the first time since the 2008 recession. About $50.9 billion was spent during the 4 day Black Friday weekend, down 12% from last year. However, the American economy was not in a recession. Christmas creep has referred as a factor in the diminishing importance of Black Friday, as many retailers now spread out their promotion over the whole months of November and December rather than concentrate them on a shopping day.
For many years, it was ordinary for retailers to open at 6 o’clock in the morning, but in the late 2000s, many had crept to 5 o’clock in the morning or even 4 o’clock in the morning. But in 2011, when several retailers (including Target, Macy’s, Kohi’s, Best Buy, and bealls) opened at midnight for the first time. In 2012, Walmart and other retailers announced that they would open most of their stores at 8: 00 p.m. on Thanksgiving Day, prompting calls for a walkout among some employees. In 2014 stores such as JCenney, Radio Shack and Best buy at 5: 00 p.m. on Thanksgiving Day while stores such as Walmart, Belk, Target, and Sears opened at 6: 00 p.m. on Thanksgiving Day. Three states Maine, Massachusetts, and Rhode Island, prohibit large supermarkets, and department stores from opening on Thanksgiving, due to blue laws.
There are reports of violence occurring between retailers on Black Friday. Since 2006, there are seven reported deaths and ninety-eight injuries throughout the United States of America. It is common for prospective retailers to tent over the Thanksgiving holiday in an attempt to secure an area in front of the road and so a better chance at getting desired things. This poses a major safety risk such as the use of fuel and generators within the most elaborate cases, and normally, the blocking of emergency access and fire lane, causing at least one city or town to ban the practice.
UNITED STATES OF AMERICA
The states, which have announce officially public holidays for state government employees on The Day After Thanksgiving include California, Arkansas, Delaware, Florida, Georgia, Illinois, Iowa, Indiana, Kentucky, Maine, Michigan, Maryland, Nebraska, Nevada, New Mexico, New Hampshire, Oklahoma, Ohio, Pennsylvania, South Carolina, West Virginia, Texas, and Wisconsin.
The news media have described Black Friday as the busiest shopping day of the year. In the period from 1993 through 2001, this was not actually the case. For example, Black Friday ranked from fifth to tenth on the list of busiest shopping days, with the last Saturday before Christmas normally taking first place. In 2003, Black Friday actually was the busiest shopping day of the year, and retained that position every year since, with the exception of 2004, when it ranked second after Saturday, December 18.
On Black Friday, The South Park neighborhood of Charlotte, North Carolina, is the most trafficked area of the United States of America.
Black Friday is like by many people as a shopping day for a combination of reasons. As the first day after the last important holiday before Christmas, it marks the unofficial beginning of the Christmas shopping season. Additionally, employers give their employees the day off as part of the Thanksgiving holiday weekend. In order to take advantage of this virtually all retailers in the country, small and big, offer different sales including limited amounts of door-crasher, door-smasher, and door-buster items to entice traffic. Recent years have seen retailers extend beyond usual hours in order to maintain an edge, or simply keep up with the competition. These hours may include opening as early as 12: 00 am or remain open all night on Thanksgiving Day and beginning sale prices at midnight. In 2010, A company “Toys ‘R’ Us” began Black Friday sales at 10: 00 p.m. on Thanksgiving Day and further upped the ante by giving free boxes of Crayola crayons and coloring books for as long as supplies. Other retailers, such as Express, Sears, MK, Victoria Secret, Zumiez, Tilly’s, American Eagle, Nike, Jordan, Puma, and Kmart, began Black Friday sales before Thanksgiving morning, and ran them through as late as 11: 00 p.m. Friday evening. Forever21 went in the opposite way, opening at usually hours on Friday, and running late sales until 2: 00 a.m. Saturday morning. It was common for Black Friday sales to extend throughout the following weekend. Nevertheless, this practice has largely disappeared in recent years, perhaps because of an effort by retailers to make a greater sense of urgency.
The news media normally give heavy play to reports of Black Friday shopping and their implication for the commercial successful result of the Christmas shopping season, but the relationship between retail sales and Black Friday sales for the full holiday season is quite weak and may even be negative.
Black Friday is quickly losing it meaning on numerous fronts, because many stores opened on Thanksgiving, and many sales started even earlier than that. Online shopping also made the day less important.
The largest population centers on Ontario in Canada have always attracted cross border shopping into the US states, and as Black Friday became more popular in the United States of America, Canadians often gather to the U.S because of their a stronger Canadian dollar and lower prices. After 2001, many Canadian were travelling for the deals across the border. Starting in 2008 to 2009, due to the equivalence of the Canadian dollar compared with the American dollar. Several important Canadian retailers ran Black Friday deals of their own to discourage shoppers from leaving Canada.
The Year 2012 saw the massive Black Friday to date in Canada, as Canadian retailers embraced it in an attempt to keep shoppers from travelling across the border.
Before the arrival of Black Friday in Canada, the most comparable holiday was Boxing Day in conditions of retailer impact and consumerism. Black Friday in the U.S seems to provide deeper or extreme price cuts than Canadian retailers, even for the similar international retailer.
Black Friday was the inspiration for the government and retailing industry to make an annual weekend of discounts and extended credit terms. In Spanish, El Buen Fin, meaning ‘the good weekend’. El Buen Fin (The good weekend) has been in existence since 2011 and takes place on November in the weekend earlier to the Monday in which the Mexican Revolution holiday is push from its original date of November 20. Because of calculate taken by the government of pushing certain holidays to the Monday of their week in order to keep away from the students and workers to make a massive weekend. Important retailers extent their store hours and offer promotions, including extended credit terms and special price promotions.
Black Friday also takes place in the United Kingdom. One of the United Kingdom first black Friday events took place in 2003 in London, hosted by U.K retailer Currys. The retailers Black Friday sale in its staples corner outlet sold such as Computer, Laptop, Gaming console and other electronic devices for under £50, then a lot other important online retailers have followed the trend like Littlewoods, Amazon, AO Retail, Cotswold Outdoor and Apple. A number of different online companies are now embracing the American tradition, while others appear skeptical, with one trade publication labeling it simply an Americaism, which does not translate very well.
In 2014, many U.K retailers adopted the Black Friday marketing scheme than ever. Included are ao.com, very.co.uk, Argos and John Lewis. They offer very massive discounted prices to entice Christmas shoppers. During Black Friday sales, police forces were called to stores across the United Kingdom to deal with crowd control issues, threatening customers, assaults, and traffic issues.
In Australia, online retailers have promoted Black Friday. In 2011, Online Shopping Usa hosted an event on Twitter, users had to use that hash tag #osublackfriday, and it allowed them to follow along and tweet favorites deals and discounts from shopping stores. In Germany, Austria and Switzerland, Black Friday sale is a joint sales initiative by thousands of online vendors among them Disney store, Zalando, Galeria, Sony, and Kaufhof. On November 28 2013 its first 24 hours, more than 1.3 million people visited the site, creating it the single larger online shopping event in German speaking countries.
BUSINESSES PREPARING MARKETING STRATEGY FOR BLACK FRIDAY 2015
Shoppers will set their alarm clocks for ungodly hours or leave the Thanksgiving table early to stand in line outside their favorite one retailer, and they are hoping to get their hands on the best deals in town. Every year it seems to get bigger and bigger, with businesses large and small summoning their troops to handle the massive crows and checkout lines.
Some people argue that Black Friday has gotten to be too much, taking all of the fun out of waking up early and hitting the favorite one store. Retailers choosing to open on Thanksgiving Day to headline of someone being trampled by a crowd or getting into a fight over the last television, this holiday are starting to a bad rap.
Last year’s sales were seven times higher than a typical Friday in 2014, and one in three shoppers bought an item on their mobile phone. 70% of online shoppers checked out within 5 minutes of adding items or products to their shopping cart, meaning that most knew exactly what they were looking for before they even came to the online store website. This creates effective marketing leading up to the big day all the more important.
Online shopping playing a vital role in the Black Friday mania, especially on mobile device and consumers still lining up outside the stores, it is essential that your company’s marketing is on point. Black Friday is just a few hours away, so save yourself the stress and begin preparations now.
FOCUS ON THESE TWO AREAS OF YOUR DIGITAL MARKETING STRATEGY THIS YEAR
If you have an online shopping store website, you have to understand the importance of having a site that is both reliable and easy to use. With the influx of visitor you may see on Black Friday and throughout the weekend, it is important to ensure that your website can handle it. Nothing puts a damper on sales like slow or malfunctioning website, so make sure that your hosting server are dependable and ready for the rush.
This is also a great opportunity for you to evaluate your present shopping and checkout experience. Does your website create it easy for customers to add something to their cart and ultimately make a buy? Offering things such as accepting online payments, guest checkout, and remembering account information for return shoppers can all set your online shopping store experience apart from your competitors.
Along with having a quickly and simply purchase process, you need to make sure you have the items that your shoppers are looking for. In the coming day, research which items are most demanding among your customer base to build up your stock and offer deals for things that your target audience actually needs. If you do not have the season most popular items, it is going to be almost impossible to be successful on Black Friday 2015.
PAID ADVERTISING ON SOCIAL MEDIA
The importance of paid advertising on social media for any type of promotion is undeniable. To build hype leading up to Black Friday, giving your social media customers a first look at upcoming sales. This will not only encourage shoppers to plan their strategy early and put your company on their list, but it will make them feel value and exclusive.
On Social media, start running paid ads campaigns at least a week or so before Black Friday to generate conversation and buzz. A great way to target your followers is through social media exclusive deals, enticing users to print out a coupon or cash in a discount code when Black Friday arrives.
You also want to think running paid advertisement through Google. Make sure your Google Business information is correct and update so shoppers can be sure to find your business location, hours of operation, and phone number.
Black Friday is imperative that you have two or more employees monitoring your social media accounts. Being responsive to any concerns that consumers have while shopping will not only position you as a company that cares about its customers, but likely help to boost sales in the process. Consumers are